Network News: A myth in the making
A trusted network is something no entrepreneur should be without
From dinner table to bathroom shelf
Joe Mallory-Skinner first came to a meal with 9others in 2022, but even before that Matthew was a fan, having been one of the 10,000 people who bought some of Joe’s pomade hair product (NB: it really is the best I’ve had!).
And it seems he likes 9others too given the well-thumbed copy of our book, below!
More importantly…
…this post is to share more about Joe, how he’s changing haircare and how Mythic is gearing up for the next phase of growth.
Over to Joe
“Hair styling hasn’t changed much in decades — the shelves are still full of products that damage hair, irritate the scalp, and come in single-use plastic. Consumers want performance, safety and sustainability… but until now, they’ve had to compromise.
“Mythic is here to change that. Think of Mythic as the Wild Deodorant of hair styling:
Dermatologist-certified, with a Yuka score of 100/100.
Refillable, so eliminating single-use plastic.
Looks great and works flawlessly.
The Mythic product pots are designed by Morrama (they’re the team behind Wild), and the refills pods are actually compostable (and IP-protected) so make sustainable grooming effortless!”
So far Joe has sold 10,000 ‘MVP’ products (including a few to Matthew!), built a 2,000+ customer waitlist and has backing from And Rising (who also backed Popchips, Seedlip, Sweaty Betty and more).
Oh, and GQ and Gareth Bale endorse it1.
Sounds good. What’s next?
Next steps? Launch D2C (get on the waitlist here), expand into retail (Tesco are in active talks for 100 stores) and ultimately own the hair styling and hair care category globally — while staying true to Joe’s trademarked belief: “Hair is everything.”
To power this Joe is raising £250k for 15% equity under EIS to scale production & accelerate growth2, and over 30% of the round is already committed.
Chat to Joe
📧 Email Joe on joe@mythicrefill.com
🔗 Connect with Joe on LinkedIn here.
🎸 Learn more about Mythic’s rock & roll origin story here.
😇 Find out more about becoming an angel investor here.
💈 Join the product waitlist here.
Upcoming meals with 9others
Tuesday 9th September 2025 — Manchester — details and signup here.
Wednesday 24th September 2025 — London — details and signup here.
The previous name for Mythic was ‘The Natural Barber Co’ btw.
This post is not investment (or any other) advice. If you want to know more about investing you should seek the advice of a suitably qualified independent advisor.